Creating an ‘Add Recipe’ feature for the Blue Apron app

A case study on how to increase Blue Apron’s user engagement by posting recipes and communicating with Blue Apron chefs

Our UX design team, Ella Kaplan, Eva Schicker, Joshua Reinitz, and Varsha Bakshani, was tasked by Blue Apron to recommend the best design solution allowing users to upload their recipes and engage with the Blue Apron community by voting on recipes posted by other members. To accomplish this task, we conducted user research through…