Reach out to your user. Listen, empathize, understand. At any stage of your UX process, your users are your greatest allies.
Reach out to your user. Listen, empathize, understand. At any stage of your UX process, your users are your greatest allies.

Empathy, the UX designer’s most excellent asset

Why we need to care deeply about our users

Em•pa•thy

The ability to understand and share someone’s feelings, moods, and thoughts in any given situation.

Users come first

Developing products and services serves first and foremost our users. As UX designers, we are…

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Eva Schicker

Eva Schicker

Hello. I write about design, UX, UI, animation, entrepreneurship, art and life in NYC. UX lead Lelantos Press, Artist, UX GA grad, top medium design writer.