A goal statement is based on 4 foundational aspects: what the product let’s the user do, who the user is, how it positively affects the user, and how the impact is measured.
A goal statement is based on 4 foundational aspects: what the product let’s the user do, who the user is, how it positively affects the user, and how the impact is measured.

How to write the ideal goal statement in UX

Defining the focus of the product design phase

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Eva Schicker

Hello. I write about UX, UI, animation, & entrepreneurship through the eyes of a visual designer. UX lead Lelantos Press, NYC UX GA grad, top design writer.