A neutral color scheme and screen layout.
A neutral color scheme and screen layout.

The allure of neutral design

A contrast to screaming brand presences

Neutral design arises out of a need to declutter. It creates a sense of calm amidst chaos, an oasis of simplicity in the midst of overabundance. It gives consumers ease of use and perhaps an emphasis on product sophistication.

The definition of neutral is can be summarized as such:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Eva Schicker

Eva Schicker

Hello. I write about design, UX, UI, animation, entrepreneurship, art and life in NYC. UX lead Lelantos Press, Artist, UX GA grad, top medium design writer.