Colorful shapes build individual persons and one animal, a cat. Placed close together and overlapping, they form an image of a group of people. Individual shapes are not distinctly visible anymore.
Colorful shapes build individual persons and one animal, a cat. Placed close together and overlapping, they form an image of a group of people. Individual shapes are not distinctly visible anymore.

Why Gestalt theory matters in UX design

3 principles that serve information architecture

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Eva Schicker

Hello. I write about UX, UI, animation, & entrepreneurship through the eyes of a visual designer. UX lead Lelantos Press, NYC UX GA grad, top design writer.